BrandFor partners + press

The Mealward brand.

Logo, colour palette, and downloadable assets. If you need anything specific (white-on-dark variant, vector source, customer co-marketing), email hello@mealward.com.

Identity

The mark.

A teal disc, a white bowl, and three rising steam wisps - food and warmth, rendered in a mark that scales from the favicon up to a billboard.

Mealward

Primary lockup. Use the glyph + wordmark together by default. Minimum width: 96 px on screen, 30 mm in print.

Mealward

On dark. Same lockup over slate-900. The teal stays at full saturation; the wordmark goes white.

Downloads

Asset pack.

PNG previews of the working mark. Vectorised SVG and a full asset pack are with the designer; ping us if you need them right now.

Primary horizontal lockup

Glyph + wordmark on a single line. Use this on all communications by default.

Download PNG

App icon / favicon

Rounded-square badge for the favicon, social avatars, and any app-icon context.

Download PNG

Vertical lockup

Stacked variant for app store listings, business cards, and t-shirt prints.

Download PNG

Palette

Colours.

Six tokens in the system. Teal is the primary. Amber is the only accent. Slate is the neutral. Anything outside this palette is wrong - if you see blue, indigo, or sky on mealward.com it’s a bug.

Teal 700

#0F766E

Primary - links, primary buttons, glyph

Teal 500

#14B8A6

Highlight, gradient pair, soft accents

Amber 400

#FBBF24

CTAs on dark backgrounds, alert pills

Slate 900

#0F172A

Body wordmark, primary text

Slate 600

#475569

Secondary text, captions

Slate 50

#F8FAFC

Soft surface, footer background

Type

Typography.

Headings + body

Geist Sans

Variable weight 100-900. Used at 600 (semibold) for headings, 400 (regular) for body, 500 (medium) for labels.

Code + data

Geist Mono

For order IDs, audit references, and any monospace context. Same family, locked to grid.

Designer brief in progress. The current PNGs are AI-generated working assets in the chosen direction. A real designer is being commissioned to vector and produce the full asset set (SVG, multiple PNG sizes, dark + monochrome variants).

View concept iterations + designer brief